Toshiba's Last Ditch Effort: Cut HD DVD price in half ~ GAMES AND GADGETS

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Thursday, January 17, 2008

Toshiba's Last Ditch Effort: Cut HD DVD price in half

I don't know whether Toshiba's decision to cut the price of their HD DVD players in half is their way to combat Warner's announcement of going Blu-ray exclusive or more of a Closing sale, a way to get rid of their HD DVD stock and cut their loses.

As of January 13, 2008, the Toshiba HD DVD HD-A35 which was originally $499.99 is now $299.99, the Toshiba HD-A30 is now $199.99 from the original price of $399.99, and the Toshiba HD-A3 is now $149.99.

This could be Toshiba's last ditch effort to woo customers, however, I don't know how many people would buy HD DVD if the titles they're after is on Blu-ray. Who knows, the format war may not be over, if Sony is too overconfident and don't lower the prices of the Blu-ray players, mass action by consumers wherein all would buy HD DVD would force studios to produce HD DVD Titles and thus swinging the format wars in Toshiba's direction (like that would happen). We'll just have to wait and see if anyone would buy into Toshiba's half price sale.

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