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Tuesday, February 19, 2008


And it's official, HD DVD will finally rest in peace. After severely struggling after Warner announced that it would go Blu-ray, Toshiba never came up after that hit. And after similar announcements from Wal-Mart and Best Buy, it was only a matter of time before Toshiba finally raises the white flag--and that time is now. Here's a run down of Toshiba's press release. Good-bye HD DVD, we hardly knew thee *sniff!*

Toshiba to Redirect HD DVD Investments Towards New Digital Business


WAYNE, N.J., Feb. 19 /PRNewswire/ -- Toshiba America Consumer Products,

L.L.C. ("Toshiba") today announced that it has completed a thorough review

of its overall strategy for HD DVD and as a result of recent market

developments, the company has decided to discontinue sales and marketing of

HD DVD players. Accordingly, Toshiba will begin to cease shipments of its

HD DVD products to retail channels.

"While we continue to believe HD DVD is the best format for consumers,

based on its technological advancements and the value and quality inherent

in our player offerings, recent market developments have led us to the

decision to choose new and different paths," said Yoshi Uchiyama, Group

Vice President of Toshiba's Digital A/V Marketing Group.

In an effort to contribute to the sound development of the audio-video

market and bring the full benefits of new digital technologies to

consumers, the company will shift its resources into the creation of new

business strategies that leverage the vast technological resources of


Furthermore, Toshiba will remain committed to standard DVD business,

and the company will continue to market their leading line-up of DVD


Ongoing Customer Commitment

Dedicated to customer support, Toshiba will continue to provide full

product support and after sales service. Customers can contact, 1-888-MY

HDDVD (1-888-694-3383) for answers to general questions and operational

assistance for HD DVD.

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